I was giving my dad a lesson on how to use the internet the other day when I had a breakthrough.
To give you a little background, my dad is one of those old school guys who doesn’t exactly embrace new technology.
While it’s still possible to do basic human things, more advanced stuff like sending text messages to his leads via Google Voice is beyond his current capability.
Have you ever tried to explain how to use the internet to an older person who has absolutely zero technical ability? It’s not easy.
At some point I realized that the problem was that he wasn’t able to easily visualize the things we were trying to do. So I grabbed a piece of paper and a pen and made him a simple diagram that looked something like this:
Leads > Google Voice > Send a text > set an appointment
He understood it immediately.
Defining my approach to content marketing
I think one of the biggest problems with being productive is that most people have no idea what they should be doing.
They don’t know what their outcome is.
This idea of “knowing what you want to achieve” is so deceptively simple yet seemingly overlooked by everyone.
I mean if you think about it, OBVIOUSLY you need to know what you want to achieve before trying to achieve it. If you don’t know what you want to have happen, then how will you make it happen?
“If you don’t know where you’re going, then any road will get you there.”
I have no idea why this concept is so elusive, but when I realized how crucial it is to success, I had a light bulb moment.
I could write an entire post about why and how I had that moment, but that’s another story for another time.
For now, the point that I’ve been building up to is this: last night I made a diagram of my content marketing strategy AND a list of everything that I need to do to make it happen.
All I need to do now is figure out what message(s) I want to promote. But we’ll get into that later.
Content marketing strategy flowchart
We could simplify this to a single sentence: create content to capture emails and sell affiliate products/services as well as my own stuff.
Sounds simple, right? It is.
But what ISN’T simple is how to tie everything together. That’s where the diagram comes into play.
Before this, my content marketing strategy was haphazard at best because I didn’t have a central place that I wanted to drive users.
I realized this the other day when I started using Twitter. I know I know, late to the party. But I always had a low opinion of Twitter because of all the politics and SJW virtue signaling.
After reading an article by Neil Patel (a content marketing specialist, among other things) on how to get your first 10k blog visitors, I decided to give it a shot. To my surprise it was an excellent way to share content with people who could arguably be looking for that content.
I’ll get more into my Twitter strategy later, but for now suffice to say that I had jumped in head first.
I started out promoting an article on this blog that I wrote about personal branding. After spamming links out for about ten minutes, I decided to promote my YouTube channel a little bit which is mostly about fitness. THEN I started promoting an article that I published on Medium about how to get clients with Paigham Bot.
The thought that ran through my head was: I have so much stuff out there that is scattered all over the place that I don’t even know where to start.
It was then that I saw the appeal of having a central location where I could pool all of my best content. Especially for someone like me who is a prolific content creator.
(I didn’t say I was good at it. I just said I was prolific.)
In this article, I’ve compiled a list of my strategies for content marketing across all social media platforms.
Now that I’ve given you a little backstory, I want to spend the rest of this article talking about more of the nitty gritty of how I’m going to be doing all this stuff.
This will probably change over time, but the purpose for me here is really more to get my own thoughts onto paper. Visualizing everything and all that.
Driving traffic with my fitness YouTube channel
I’ve had this YouTube channel as a pet project for the past year and a half or so. It originally started out as a way for me to post workout videos, then vlogs, then more fitness stuff, and most recently I’ve just been using TubeBuddy to find low hanging fruit keywords and publish videos around those topics (regardless of whether or not they fit my “brand”).
None of these strategies really seems to be taking off for me. I’ve got about 800 vids up currently and while some have in the tens of thousands of views, most are just a couple hundred.
However, I still get around 2500 views per day with about 85% of those being non-subscribers.
And with people watching an average of 1.7 videos, that means that roughly 1000 different people are watching my videos per day.
That’s around 1000 people a day who are watching my vids.
If I put a link to my blog in the description in all of those vids, then theoretically some of them will click on it and join my email list – ESPECIALLY if I have some kind of lead magnet in there for them.
I’m a pro at that kind of thing.
Speaking of which, I have another YouTube channel as well for internet marketing that I can do the same thing. I have tons of lead magnets from back when I used to actually try and make money online.
Another thing I will start doing is adding Amazon affiliate links in my content. Even though they lowered commissions recently, their affiliate program is still pretty good because so many people buy stuff from Amazon. And if they buy ANYTHING from Amazon after using your cookie then you get credit for the sale – not just the stuff you linked to.
I’ve had an Amazon affiliate account for years and never made more than a couple bucks a month with it. I didn’t really use it seriously as it didn’t seem like it was worth the effort to paste all the links.
Another option is to add links to other supplements that I take. I had a couple good email convos back and forth with that guy John from My Supplement Store. They own a bunch of supplement websites that are ranked well on Google and sent me a box of free stuff that I’m supposed to review.
I toyed with the idea of making a separate channel for supplement reviews but that seems like a ton of work for not a lot of reward. And with all the stuff I’m trying to do right now my plate is super full already.
Other than that, what I really need to do is finish writing all of the descriptions for the remaining videos that I have up.
My YouTube channel as an example of content marketing
Normally what I do when I record vids is do a bunch of them at once, upload them, and then add in the descriptions and thumbnails after the fact. This helps me streamline my workflow so I don’t have to do them one at a time.
It also enables me to upload content on a regular basis – a method which I find valuable. Sure, it’s not edited and isn’t very popular. And I would probably get further by just uploading once a week but making sure it was a HQ video.
But this is the strategy I’ve chosen and I’m sticking with it.
I think more than anything else what I need to do is have a stronger visualization for my brand. Come to think of it, I should create a visual representation of my own brand.
I’ve tried to do this before in the form of a vision board. And while stuff like that is motivating (at least the fitness ones are), it doesn’t give me a clear idea of what my brand should be.
Finally, one thing that I’ve thought to do for my YouTube subs is to offer them 3 months of free coaching.
It seems strange that I would hesitate to offer coaching for free when I already spend so much time creating content that is essentially free as well.
I have social media content, blog posts, YouTube videos… all this stuff for free. So why wouldn’t I offer free coaching?
It wouldn’t take up that much of my time, I would get a ton of engagement from people, and it would help me kickstart building my email list. Plus I could get people to read my blog as well.
For some reason I’m just kind of against the idea though. For one thing, I’m proud of my ability to communicate and honestly believe that coaching people would help them get an incredible result.
In other words, I honestly think it’s worth the money.
Making money with content marketing: the dream
The problem I’ve run into is that I’m having trouble selling it. Sure, it’s worth the money, but that doesn’t mean people will buy it. There are a ton of things out there that are worth the money – that doesn’t mean people can buy all of them.
I just don’t feel like pushing people if they don’t want to get in shape.
Sure, if I REALLY believed in it and was passionate about it, then I wouldn’t let up. I guess I’m just discouraged because I have the opinion that people who are out of shape are just that way because they make excuses.
And really, at the end of the day I need to charge for SOMETHING.
Although now that I think about it, I will probably start offering free coaching. An hour a week to do a webinar and manage a WhatsApp chat group.
Developing my personal brand through Instagram
So the overall strategy for Instagram is basically the same – create content, push traffic to my blog, and offer lead magnets in exchange for “value.’
I mentioned in another post that I’m doing a 12 month personal coaching program for personal branding. These guys are really good at helping you develop your personal brand through Instagram.
Essentially what this comes down to is the following:
- deciding what kind of archetype you want to portray
- taking cool pictures of yourself
- writing captions that embody your archetype
- including a call to action
When I had my first call with the guy running the program, I decided I would go for the Business Archetype.
If you’ve been following me for any length of time, you’re probably wondering why I didn’t choose the Fitness Archetype – especially since that’s been the focus of most of my content for the past year or so.
Simply put: I think talking about fitness is boring. You eat healthy, don’t eat garbage, and train hard.
Everything else is just details.
And even as narcissistic as I am, I don’t want to post only pictures of myself with my shirt off doing workout stuff.
Want to know why? Because staying in cheese-grater shape all year round is not easy, especially when you live a dynamic lifestyle like I do.
Once you’re “the fit guy” you can’t ever go back to not being “the fit guy.” Gain a little weight and your career is over. And when all you have going for you is your level of physical fitness, you better have a plan for the inevitable time in the future when you are not in peak physical condition.
Start a clothing line, actually know about anatomy/biomechanics, do cool calisthenics stuff.. something.
I would rather just skip all that and do the next thing.
The only reason I chose fitness as my niche to begin with is because I figured that it would remain a constant in my life forever, so I might as well make content on it.
It’s not like being fit was a passing fancy for me. And I have a lot of those.
But turns out that being fit really involves just saying the same stuff over and over again. People don’t REALLY want to learn how to get fit. They just want to be entertained.
I guess what it really comes down to is that I need to be more entertaining. All the successful people just post content of them looking amazing. Shirtless pics, booty pics, whatever. That’s all it is.
Step 1: be attractive. Step 2: repeat step 1
And in fact now that I think about it, that’s where a lot of my rabid fans come from. The watched some video I took when I was doing Muay Thai in Thailand and were like, “OMG I love your body. Can I eat peanut butter after 6 PM?”
So I had to decide: am I going to commit to being in incredible shape year round despite the fact that I don’t always have access to a city near a beach with a never-ending supply of loose women in bikinis?
Or should I expand myself into the Business Archetype and teach people something that can be done anywhere in the world, regardless of how much sun there is or how far the beach is from you?
I chose the second one.
Of course what this means now is that I need to essentially start from scratch. I suck at taking cool IG pictures. But I suppose that’s why I’m in the coaching program.
Another thing I need to do is delete all the pictures I have on my account that aren’t of me AND change my username to my actual name.
See, I’m not much different than you guys. I also hate having my actual name and face out there on the internet. Why do you think I use the moniker “Yalla Papi”? You think that’s my actual name?
The reason I chose this domain is because of a conversation that I had with the branding coach. He did an audit of my IG page and was basically like, “Dude, you’re all over the place. I don’t know who you are or what your page is about. And your real name isn’t even on here.
“Imagine if you met someone in real life and only talked to them for a few minutes. You exchanged IGs but when he goes to look at you later the info isn’t going to line up. He’s not going to see your name there.”
That made it click for me. So now I’m starting the process of naming all of my social media accounts (and blog) after my actual name.
Might seem like a small change, but I believe that changing everything to have my name on it in addition to a blog that is on my name as well will go a long way, both mentally and brand-ily.
Using Twitter to drive traffic to my blog
I mentioned earlier in this article that I had started using Twitter to promote some of my articles and videos. That was actually good advice.
More specifically, I was reading an article by Neil Patel that talked about how to get your first 10k visitors from Google.
As far as I understand, the power of blogs these days is that they can be indexed on Google and will show up for certain keywords.
This is contrary to the common thought that blogs are websites that people will intentionally navigate to on a regular basis to consume content. I don’t think that’s how people use the internet anymore.
These days, people spend the most amount of time on social media sites. If they come across something they find interesting and there is a link to an external website with related content, then they might go there to check it out.
Even if they love it, even if they stay there for a long time, even if they go for the lead magnet, it’s still likely that they’re going to go back to the social media site and scroll for another round of diversion.
The one exception is when people use Google to explicitly search for some information that they want.
When someone searches on Google, they’ll be served different search results based on the rank authority of the web pages that Google has determined are related to that search term.
If your blog ranks highly enough (#1 spot is obviously ideal), then you’ll get all that traffic from Google.
Neil Patel taught me everything I know about SEO… which isn’t much
In his article, Neil explains that the best way to give your blog a head start is to go to Twitter, search for keywords that are related to whatever article you’ve written, and send people an email telling them about your article.
He actually says that you should navigate to their Twitter profile, find their contact info, and send them an email.
I tried doing that in the beginning but it was slow and inefficient. After trying that for a day or so, I just started tweeting them a link to whatever content I wanted to share.
I’ve only been doing this for a few days so I honestly don’t know what’s more effective, but I am inclined to think that it’s not worth the extra effort to send them an email when you can accomplish the same thing by sending a tweet.
I could be wrong though.
Anyway, despite my low opinion of your average pink haired SJW crybaby Twitter user, I can’t deny that the site is extremely useful for finding people who are interested in different things.
Like I said earlier, the strategy is basically to use their search function for terms related to your content. This will return a list of tweets from people on that topic.
Then you send them a tweet with a link to what you’ve created.
Bada boom bada bing, instant celebrity.
I haven’t used this strategy much, but I think the results are pretty good so far. I haven’t set up my analytics yet so I don’t know where the traffic is coming from, but I believe that a lot of my blog traffic is coming from Twitter.
Definitely worth an hour or so per day.
Using Reddit as part of my content marketing strategy
Reddit is an incredible source of traffic if you manage to crack the code.
The trick is that you have to post lots of relevant content there, have an aged account with karma, and sneak in some links to your own content whenever you can.
Because Reddit is so heavily trafficked, when stuff goes viral on there and leads to an external site, it’s not uncommon for servers to crash.
They call it “The Reddit Hug Of Death.”
I’ve never had that much success in terms of driving traffic, but I definitely am familiar with the site and the culture.
Recently I’ve become more active on there in an effort to promote myself, but I’ve really just been leaving comments on things I have been interested in.
But even that has gained me some traffic – mainly to my YouTube channel though. However it’s been enough to pique my interest.
My idea here was to just leave 10 comments a day. Or to comment on threads that I’m already reading.
But in the past 5 seconds I had the idea that I would create actual content on there and post a link to my own stuff.
Actually now that I think about it, big posts like that often get taken down for self promotion. But one thing that you can do to circumvent that is to leave comments in threads (sometimes called “comment hijacking”) and leave a link there.
Commenting vs posting on Reddit for content promotion
Much less likely that those comments will get removed for self promotion. Strange how that is rarely moderated but creating threads is, when it’s possible that there isn’t much of a difference in effectiveness.
I mean of course it’s better to have your own thread promoting your stuff. But I can leave quick comments with links one after another, whereas creating an actual post will take me a lot of time.
And all it takes is a few well-ranked comments to get smaller versions of the RHOD.
Definitely something that needs to be explored further.
Using Facebook to promote my blog (it’s all for the blog baby)
Facebook is another social media site that I haven’t really been using to the best of my ability.
I can’t stand Facebook. The people there are so stupid it drives me crazy. And the content that they share on there is absolutely awful.
That said, it’s the most popular social media site in the world with something like 2 billion accounts. I’d be an idiot not to use it.
What I started doing recently was posting links to my videos on there. That’s great and all and it did get me a little more attention, but I think what I should do is post links to my blog.
Or maybe both now that I think about it.
What I really need to do is post the content to a relevant audience. What I’ve mostly been doing is posting content to my personal page.
Unfortunately, the mix of people on there is much more diverse than what you’d find in a group of people who are specifically looking to lose weight. Or make money online. Or whatever.
So I need to start doing that more often.
All of these things are great strategies, but I also need some way to streamline all this shit. I need to figure out a way to post to all of these networks at once. Or schedule content. Or SOMETHING like that.
If I have to go to each site individually and post all of these links, I’ll be spending several hours a day and wasting a ton of time.
There are tools like IFTTT that will allow you to link actions together. And I’ve used tools like Jarvee before to manage multiple social media accounts.
I’m going to need to figure out some kind of solution like that to make this process easier.
Content marketing on my blog… the REAL goal (sort of)
Now that I’ve driven traffic, what kind of content should I put on my blog?
Now we get into the real meat and potatoes of this marketing strategy: the blog content.
After all, THIS BLOG is where people are going to be directed to from everywhere else.
I suppose I could skip a website and just try and capture emails directly from my social media accounts, but I think this is shortsighted.
Yeah, it’s less work to skip the 3 hours a day of writing content and 2 hours a day of editing, linking, and finding memes.
But as the famous quote says, “A year from now, you’ll be glad you started today.”
I can’t count how many times I’ve started a blog only to quit a few weeks later.
NOT THIS TIME THOUGH BROS!
This time I’m gonna make it happen. And the best way to do that is through consistency of effort.
Anyway, the way I see it there’s a few main benefits of having a blog:
- You have a central location where you store all your content
- You can use it to host your lead magnets and capture emails for your list
- You can use it to create funnels and sell your own stuff
- You can use it to link back out to your social media accounts
- You can use it to rank for search terms on Google
What I’ve realized about internet marketing is that all these strategies build on each other.
Being active on all of these accounts is exponentially better than only being active on one of them.
When you’re active on multiple platforms, there is a synergistic crossover effect where people from one platform will follow you on other platforms.
The only issue is making sure your workflow is efficient. Doing all of these tasks manually is a pain.
I actually enjoy writing the content. Typing is fun for me. And it’s a way of self-expression that you can’t really find anywhere else.
That said, I need to be focused and do it in a specific way so the content is 1) useful, and 2) indexed on Google for valuable search terms.
Take this article for example: it’s probably not going to rank for anything. It’s also probably not useful or interesting to anyone.
Posting journal entries on your blog is an example of good content marketing?
I could be totally wrong about that of course. I have no idea if people actually want to read a 6k word article about my marketing strategy for my personal brand.
(And to be fair, this article is really just a way for me to clarify my own thoughts about promoting this blog AND get a long piece of content out of it in the process.)
But at the end of the day, creating a piece of writing and putting it on Google will eventually get it ranked for SOMETHING.
And that traffic will come in and the content will stay on the internet until the end of time. Pepper that sucker with affiliate links and lead magnets and you’ve got an eternal piece of content for your online empire.
Or something like that.
Blog marketing strategy: “Write for the waste basket”
There’s a concept in writing called “finding your voice” as an author.
When you first start writing, it feels clunky and awkward. You have trouble finding the right words for what you want to say.
Even someone like me who has written literally millions of words is rusty after coming back from a writing break for several months.
But once you write enough content, those words will start coming easier to you. You’ll spend less time thinking of the perfect way to say something and the words will fly out of your fingers and onto the screen.
I’ve written so much content that I thought was so incredible that I actually had a hard time believing that I was the one who wrote it.
If you’re not a fast typist or have no interest in writing, then this probably isn’t for you. The great thing about writing is that it’s a commoditized ability.
You can buy articles for something like $15 for 1000 words. And that’s for a native English speaking writer.
Will the articles be super awesome and showcase your personality? Probably not. But if you give someone proper guidelines on writing SEO-optimized articles based around certain keywords, then I suppose it doesn’t matter.
I know it’s wrong to say this even as I type it, but I like to write for myself.. not necessarily the audience. I mean, I like what I write to be entertaining, but I have trouble choosing topics that I don’t find interesting.
Sure I’ll do it for money. But I prefer to write stuff that I want to write about.
Take this article for example. It’s getting pretty long. And someone reading this might find some value in reading about my experience marketing myself and my journey to create and promote my own brand.
But will they really get that much value out of it?
Actually now that I think about it, they probably will. There’s a lot of good info in here on how to organically market yourself on different social media platforms. And that flowchart at the beginning is worth its weight in gold for sure.
However, I am writing this SPECIFIC article as a way to get my thoughts onto paper. I want to clarify all the stuff I actually need to do to push traffic to my blog.
That said, one thing I’ve learned is that good writing is rewriting.
This is just the rough draft. But once I go over it 6 more times and add external links, internal links, memes, and then do a copy edit, it’s going to be a work of art.
I should make a course on that too.
When it comes to content marketing, MORE IS BETTER
The crazy thing is that I’ve already created SO MUCH CONTENT.
Sure, some is better than others. But on my Steemit blog I have a ton of killer articles. I’d like to repost them on this blog, but I’m worried that Google might have a duplicate content policy (despite everything I’ve read to the contrary).
So another thing I need to do is recopy them to here. Or link out to them. Some of them are just too good not to.
That’s another reason I should have my own blog. All that work that went into writing that stuff essentially was done to build someone else’s website. I could have been building my own.
It trips me out to think sometimes that if I had stuck with one of the blogs that I had started in the past 10 years, I’d be a famous blogger by now. But instead I’ve got a chronic case of shiny object syndrome and flitter from pursuit to pursuit.
At the end of the day, what it really comes down to is internet real estate.
Once I’ve populated this place with enough quality articles, what I really need to do is fill my content with affiliate links. Just the sheer amount of content and links that I’ll have on here would mean that OF COURSE I would make money, right?
I mean if I thought about it, I’ve currently got probably around 50 articles that I could put on this site that are what I would consider to be “worth reading.”
Are they “on brand” for me? I would say a good chunk of them are. This means they tick at least one of the following boxes:
- About pickup/dating/social skills
- Well-written journal entries
- Business related
- Fitness related
- Well-written in general
As long as the content ticks at least ONE of those, I’m happy putting it on my site.
After all, if I’m creating all this content – both on social media and here – with the intention of DRIVING TRAFFIC TO MY BLOG, then it makes sense that once I drive the traffic they should have something interesting to read.
Sure, it’ll take some time to go over all that content and redo the links to point to similar articles on this site. But I think that as long as I do a few of them per day I should be alright.
I think that’s one of the main reasons I’ve given up so many times in the past: I get bored doing the mundane things instead of the exciting things.
Writing is exciting. Editing is not.
Posting content is exciting. Fixing links is not.
Creating content for content marketing is FUN if you love what you’re doing
What I’ve done in the past is worked super hard to create a bunch of cool content and then halted my progress by thinking, “okay this content is great. But now I need to fix it (and the site) up and make it beautiful.”
That process is such a drag that I end up quitting, I believe because I go so many days without actually creating any new content.
Anyway the point is this: I need to add affiliate links to all my content.
At some point I should sit down and make a list of good affiliate programs that have a chance of selling. So far I’m thinking ClickFunnels and Amazon. Maybe Clickbank?
I’ll come up with more later.
Using free courses (and other lead magnets) to grow my email list
In my prolific journey to be a content creating powerhouse, I’ve created quite a few online courses.
Here’s a quick list of all the courses I’ve created:
- How to get clients through cold email
- How to generate leads with Paigham Bot
- How to start a social media management agency
- Proper mindset for starting an online business
- Copywriting for beginners
- The minimalist’s guide to fitness
The cool thing is that I can use all of those courses as lead magnets to get people to sign up for my email list.
Not only that, but I can upload them to course websites and sell them.
I currently have them on Skillshare where the generate around $50/month for me. Not a whole lot, especially considering the amount of time I put into them.
(The fitness one isn’t on there. They don’t allow fitness courses.)
Still, that means I’ve made around $600 since uploading them. And that’s the beauty of creating online courses: you are able to earn money from them forever.
Not only that, but I can use them as a source of traffic to my blog.
That said, I haven’t had a huge amount of students from Skillshare actually take these courses, although I believe this was an issue with not having a thumbnail for the course. I’ve since corrected this and am getting a good bit of viewing time now.
The cool thing is that I can repackage these courses into standalone lead magnets and use them to build my email list.
Building the email list is like the main point of all of this stuff. All of this work we’re doing is essentially to build the list. But we’ll talk about that in the next section.
The point is this: I can offer these courses for free in exchange for people filling out their email.
Building an email list should be the #1 priority in your content marketing plan
Honestly, I have so many courses that even I’m a bit overwhelmed when it comes to promoting it. This is why I made the flowchart. I have to stay focused and remember that building the email list is the ultimate goal here.
Anyway, using these courses as lead magnets is a great way to get people to give me their email.
All I have to do is create a landing page and ask for people to fill out the form in order to get their free copy of whatever course I happen to be giving away.
One potential downside to this is that I won’t be making any money from SELLING the courses.
I’m a little nervous to actually sell these things because I don’t actually use them anymore to make money.
That said, I don’t see why that should stop me. The concepts I teach are still valid.
To be honest, what’s really stopping me from selling these courses instead of giving them away is the fact that I know I need to promote them via paid advertising if I want any hope of actually selling any.
And currently I don’t have the money for that.
I’ll be able to remedy that situation in the near future, but for now I might as well use them to build my email list.
Building the email list – the reason we do all this
Like I said in the last section, the point of all of this work is that I want to build my email list. There’s one simple reason for this:
When you have someone’s email list, you can send them an email every day for the rest of their lives until they buy something from you.
It’s similar to getting a girl’s phone number off of a dating app.
When you’re chatting to a girl, she’s probably simultaneously talking to a bunch of other guys as well. So if you’re talking to her on the app, then you’re just one of many. But once you get OFF the app, then you have a more direct line of communication with her.
She’s more likely to communicate with you as a result. And that’s a good thing.
Getting the email is kind of the same thing.
Once you have someone’s email address, you can send them daily emails talking about whatever you want.
- promote upcoming products
- promote recent blog posts
- promote affiliate offers
- promote your services
- promote recent videos
See how this might be useful?
You can basically use the email list as a way to directly communicate with people who have expressed interest in one of your products or services or pieces of content in the past.
And until they unsubscribe, you’ve got them forever.
If I had to pick one part of this entire workflow that was the most important, I would say it’s building the email list.
And that’s why I have all of the other components of this formula eventually leading to the email list.
Sure, they all have their part in the equation. You still need social media, a blog, and affiliate offers.
But things just become SO MUCH EASIER when you have an email list. It’s like you can finally relax – you FINALLY have access to these people whenever you want.
And that’s ultimately the goal: to send people emails every day and try to get them to buy stuff from you or one of your affiliates.
Content marketing: all about helping other people
Of course that’s not the ONLY goal.
Yes, you have to want to help people. You have to have the desire to provide value to them in ways that they find important. You have to have that Tony Robbins-esque quality of doing it for the love of being able to help as many people as possible.
Because at the end of the day, money is transient. And just because you have a bunch of it doesn’t mean you won’t be any happier than you are now.
Sure, you’ll have a reduction in stress – especially if you have money problems.
But it won’t actually make you happy. That, you have to do on your own. And the best way to do that is unironically to help other people.
And the best way to help AS MANY PEOPLE as possible is to create massive amounts of content, syndicate it across the most frequently visited websites in the world, capture email addresses of the people who need the help, and send them more of the content they crave in an effort to help them overcome whatever problem they’ve fixated on at the moment.
And that’s why we do all this.